At the age of 17, Seth had a vision to host the event called Midnight Oil, Its mantra was to assemble young people nationwide to develop their Christian faith and make a positive contribution to society.
Each year Seth would use his student loan and money he’d raised bag packing in local supermarkets to platform dynamic and diverse creatives, with leading teachers and speakers. All with the intent to empower people to reach their best.
Now 25 years old, architecture graduate, public speaker, performer and song writer; Seth Pinnock has been citied as “a young leader to watch” by the Tony Blair foundation and was recently awarded as one of the ‘UK's Top 10 Black Students’ at the House of Commons
He’s launched his own clothing line, record label and design firm and has served as a consultant for many charities in both secular and sacred fields.
With thousands of annual delegates and 300 volunteers the ministry he founded with a bunch of mates now hosts events designed for women, men, leadership and prayer as well as boasting its own community choir, dance ensemble and orchestra. Through partnerships his charity serves the homeless locally and provides free extra national curricular tuition to inner city youth.
From his school playground area to Earls Court Arena, because of his commitment hundreds of young people have since become committed Christians, signed up to further education, re-connected with family, started businesses, volunteered in deprived neighbourhoods locally or abroad and even written books!
Seth also fronts the award winning gospel group ‘A New Thing’ which has toured the UK and Europe. their first album 'Live In Worship' was recorded at the world renowned Symphony Hall and historically debuted on the top 10 of UK's Official Christian Chart - first for a genre of its kind.
By grace, Seth continues to grow the The Chosen Inc Groups core faith fuelled ventures which include media, fashion, design, finance, education, property and philanthropy.